Brand Values

Apple

Apple is an american company that sells consumer electronics. Apple sells many things from phones to laptops to iPods. Apple have been very successful in producing amazing products that sell millions and make masses of product from consumers/customers.

The line of appeal that I would associate apple with will have to be rich and luxurious this is because the most wealthy of people own their products and apple products are usually expensive i.e. iPhone approx £500.

Design

Nike

Nike is the most famous sports brand in the world and sells worldwide. 

The lines of appeal that I would associate Nike with has to be successful careers because it features many of the most famous athletes in the world. Nike has many celebrity endorsements i.e. Cristano Ronaldo, Lionel Messi and Wayne Rooney. The fact that Nike are able to do this shows and suggests that they are a well established brand that is professional and popular.

Worldwide

Coca-Cola 

Coca-Cola is one of the most popular drinks in the world and is definitely known worldwide even in none developed countries.

the lines of appeal I would give to coca-cola personally would have to be happy families because their commercials have families and also coca-cola recently had an advert saying "share a coke" this shows people being united and also shows togetherness. Coca-cola have also featured many of the top celebrities in the world which shows their success in their industry.

Classic

McDonald's

McDonald's is one if not the most famous fast food restaurant in the world.

The lines of appeal I would give to this company would also have to be happy families because they have families sharing or bringing home McDonald's take away to share with their families. McDonald's is a worldwide company that is many different countries all around the world which makes it even more successful because it gains revenue from places all around the world.

United

Mercedes-Benz

Mercedes-Benz is one of the worlds biggest car companies. They are very successful in design and appeal.

The line of appeal i would associate with Mercedes-Benz would have to be rich and luxurious lifestyles because when driving a Mercedes you usually come across as wealthy because their products are usually very expensive and appeal to wealthy people.

Wealth

Cool Brands

Audi

Audi is a luxury car brand. There are many words that Audi would want to be associated with i.e. luxury this is because they want to be presented as a top class luxurious brand that produces top class vehicles.
This one of my top five brands because it is presented in society as a wealthy and admirable brand to people. This brand of car is a well known one and is definitely one of the top 5 cars in the world which makes them more popular and liked by people.

Apple

Apple is a well known technology brand that produces many things from phones to computers to tablets. Apple is probably one if not the most known technology brand in the world. Apple is known for its reliability and advanced ideas. Apple want to be seen or presented as the number one technology brand above Samsung and other competitors. They also want to be seen as a luxury brand similarly to Audi because Apple is an expensive brand so its luxury will cover up the price for people to actually buy products from this famous brand.

I chose this brand as one of my top 5 brands because I believe that it deserves to have this place for its previous accomplishments and as we know apple is the number one brand for phones selling the 'Iphone' worldwide.

Mercedes-Benz

Mercedes is an iconic car brand that sells worldwide for its initiative ideas and products. Mercedes is a classic car brand that is known for luxury appearance and innovation. Mercedes as well as Audi is also in the top five car brands in the world whether it's supporting fashion or luxury it never seems to disappoint, because of this it attracted many customers because of its reliability. Mercedes wants to be known for its fashion so people or potential customers are willing to play bundles of money to look fashionable and appealing to others.

Kripsy Kreme

Krispy Kreme is a doughnut brand that is well known. This is surprising because doughnut brands are not very well known but Krispy Kreme have made and created a big brand name for themselves that is well known in many different countries. Kripsy Kreme would want to associate their brand with delicious and sweet because of this they have attracted many customers willing to pay more than normal for doughnuts because of their brand which gives them a major boost. I chose this as one of my top five brands because it done well in creating a well known big doughnut brand for themselves which is known for its sweet products.

The O2

The O2 is the worlds most popular music and entertainment venue.The 02 arena features many great artists that's why they're so successful. This brand is well known all around the world and is recognized worldwide. The fact that this arena features many great artists and celebrities makes them a better and more successful brand because more fans or customers are wiling to pay high prices to watch shows in this memorising arena. 

ITV Programme

Fun-key-doors-

This programme will be broadcasted on ITV between the times 7-9pm. We chose this time because it is suitable for families to watch and isn't too late. We also chose this because this is known as the 'prime time' where most people will be watching TV after work or school.

The idea of the show is to have 4 doors with tasks on each one for the celebrities to complete and the aim is to try and complete all doors to win £100,000 for their chosen charity.

The target audience for this programme is for families to sit down and watch it together or anyone from the ages of 11-50.

The aim of the show is mainly to entertain and engage the audience. 

In my group we also chose to do something interactive where the audience of the show can interact with the show and get involved. We aim to let the audience vote from a number of tasks which one they prefer to see and which ever tasks get the most votes will be the next weeks tasks for the celebrities to complete. This is useful because it makes the audience feel like they are part of the show.

Institutions

Class intuitions 

BBC (Kishan & Kacper)-BBC was the world’s first national organisation-Criticised for being heavily government influential

-Main competitor is ITV

Twitter(Kunal, Mikaeil & Alisa)- Social networking site est. in 2006- Four layout revamps since 2006- Traditional newspapers 'killer'

TimeWarner (Indera & Samsam)- World's third largest TV networking and entertainment conglomerate- Founded in 1990- Owns many subsidiaries such as HBO and Warner Bros.

Dreamworks(Zubair, Shervin & Fasih)- Founded in 1994- Screens in many countries including Poland, US, UK, Italy.- Founded by Steven Spielberg, Jeffery Katzenberg and David Geffen.

ITV(Luke & Lee)- First broadcast in 1959- Formed by a corporate takeover by Granada plc and Carlton Comm.- ITV cofounds Freesat with the BBC

Film4 (Jasmine & Harmony)- Funding derives from adverts/commercial- Has a niche audience- Recently launched Film 4.0 which is a digital/online area

BSkyB (Ryan & Kirath)

- Founded by entrepreneur Rupert Murdoch

- 10.1 million customers as of June 2011- £6bn revenue annually as of 2011

Salmaan (NewsCorp)- Formed in Australia by Rupert Murdoch- NewsCorp has acquired newspapers such as The London Times and The New York Post- FoxBroadcasting is a subsidiary

Sony- Encouraged development of the Compact Disc

(CDs)- Largest British newspaper group publishing 240 regional papers in the UK- Founded in 1903- Faces controversy over alleged phone-hacking

Class Presentation Feedback

FEEDBACK

WWW: good presentation, well presented and explained. Also, the information in the presentation is all correct.

Good research on key information

EBI: the handout sheet was too plain and needed to have more information or tasks for the class.

Also give more credit for students who answer the question.


Powerpoint presentation: https://docs.google.com/file/d/0By8aopydGvjPWDd0T1NXSVBPMGs/edit