The creating and making of the clones in the advert creates an effect because they're real players but cloned versions which promotes and makes the advert feel more realistic and popular.
Action Code- this is the climax in the advert when the football players are being "taken over by robots" and they try 'bring football back' this is the action code because it the players are active and try bring their sport back which is intense and creates and builds up tension.
Equilibrium- young kids enjoying football and watching their role models (football players) play and they try emulate them when playing in their favela's with other children.
Disequilibrium- the real/human footballers are being cloned by better versions of themselves and are taking away their sport
New equilibrium- This is the part when Ronaldo which is an ex football player calls the players all and gathers them and starts motivating them to face the robots in 'the last game' they agree to do so and win in the end and restore the sport back to how it was previously which is a happy ending for everyone.
Propp's Theory
This advert is a prime example because it has a villain this is the man creating the clones of these players and is destroying football the sport. The hero in this advert would be all of the football players and their manager in the advert who is Ronaldo they are the hero's because they aim to restore football and claim it back.
Fast Furious 6 Trailer
Enigma- the plot of the story is briefly explained and key moments from the movie are shown to give the audience an experience of how its like but they try not to give away everything because the movie would be pointless. They try to give just enough so that the audience is satisfied and is willing to pay to watch this movie.
Action- this is a key aspect of the movie because the movie includes lots of action and violence throughout and the trailer shows the audience what kind of action the film contains.
Todorov equilibrium Equilibrium
The street people are on the streets having a good time and are enjoy racing. They usually race for money and do all sorts of missions.
Disequilibrium-A member of the FBI goes to them and speak to the group leader who in this case is Vin Diesels character and convinces them to help on a big job to catch another criminal.
New Equilibrium- They work together and manage to catch the criminals and stop them but also seem to have a new problem on the way that introduced at the end of the movie which is a cliff hanger to their new movie coming out in 2015.
Gotham: Birth of Batman
Enigma:
How did Batman come to life? Who's is Batman in this situation?
Todorov
Equilibrium- a calm family is on a day out together roaming around the city streets.
Disequilibrium- The villain, who is the man with the weapon stops them and is involved in a robbery. He ends up shooting the child's two parents in front of him.
New equilibrium_ this is the birth of Batman because he wants to stop crimes like this and be the cities dark hero.
Propp: The Villain: The criminal with the weapon
The Donor:N/A
The Helper: Robin, Batman's future partner
The Princess: 'The city' because Batman's job is to now protect the city
Firstly, the use of the close up on the main character is very effective and is key in trying to build up tension. This shot was a close up of the main characters eyes. This is very effective because it makes the audience engage with this because it makes them wonder where this character is looking and what he's going to do next. The parallel non digetic music that went with this close up also builds up tension because it compliments the frame of the characters eyes and makes the audience even more engaged with this clip.
another major aspect of the built tension in this clip was when the three main characters who were involved in this robbery of a bank make eye contact and the close up of all three of their eyes was shot creates effect because this instantly informs the audience watching this that something eventful or something dangerous is going to happen in these leading minutes. Also the medium close up of the man putting on the black mask over his head tells the audience that this criminal is ready to commit a crime because he wants to cover or hide his identity from the law which means he is definitely breaking the rules and going against the law.
Also there was a close up of the gun that the man was holding which tells us that this character is dangerous and is willing to use this weapon on a member of the public or the staff working there to get what he wants which we see in the middle of the clip is the money within the bank. This builds tension because it leaves the audience wondering whether this character is going to use this lethal weapon or not.
The use of the digetic sound of the gun is very effective because it creates an atmosphere and scenery because it shows people involved in the shootings reaction to this digetic sound which gives the audience a way to feel so builds up tension and gives the characters a way to feel or some emotion to this digetic sound.
Towards the end of this clip there was a long shot of children running this gives the audience emotion because it shows fear of the children running away from the gunshots that they hear. This is effective because it shows the audience peoples emotion in this scenery which gives the audience an idea of how it feels to be around this atmosphere which is full of danger and fear.
One effective shot in the middle of this clip was an over the shoulder shot of one of the main characters shooting someone this is effective because it gives the audience an insight of what this character is aiming at or trying to shoot. This builds tension and drama because it makes the audience see whether or not the character shoots the target accurately.
In the action scene with the guns there was a fundamental part of editing which created a big effect. This is when there was a slow motion shot during the gunshots. This was the slow motion shot of the main character looking at something and quickly reacting to it but in slow motion. They done this because the shots were very fast and this is an important shot so they slowed it down to make sure the audience capture this moment very well. This is a key moment in the clip obviously because the editors of this clip made sure that the audience see how the character reacted to someone in his sight and pulled his gun out to aim at them. This builds tension because the slow motion makes the audience wonder what's going to happen next and fills them up with curiosity because they want to know if this character reacted in time to intercept the bullet or not which is a key moment in the clip.
Also, at the end of clip there is another slow motion shot of one of the characters concentrating to try and shoot another opponent the slow motion was added because the man was holding a child and the slow motion shows the characters focus to try and shoot the opponent not the child. This is effective because it leaves the audience wondering whether or not the child is going to be shot but luckily the child is safe and taken by the character which is a moment of relief for the audience. This is key engagement technique because it focuses the audience on this specific moment and then relieves them because of the safety of the kid which engages them even more and leaves them hooked onto this movie and wondering about the next scene.
Apple is an american company that sells consumer electronics. Apple sells many things from phones to laptops to iPods. Apple have been very successful in producing amazing products that sell millions and make masses of product from consumers/customers.
The line of appeal that I would associate apple with will have to be rich and luxurious this is because the most wealthy of people own their products and apple products are usually expensive i.e. iPhone approx £500.
Design
Nike
Nike is the most famous sports brand in the world and sells worldwide.
The lines of appeal that I would associate Nike with has to be successful careers because it features many of the most famous athletes in the world. Nike has many celebrity endorsements i.e. Cristano Ronaldo, Lionel Messi and Wayne Rooney. The fact that Nike are able to do this shows and suggests that they are a well established brand that is professional and popular.
Worldwide
Coca-Cola
Coca-Cola is one of the most popular drinks in the world and is definitely known worldwide even in none developed countries.
the lines of appeal I would give to coca-cola personally would have to be happy families because their commercials have families and also coca-cola recently had an advert saying "share a coke" this shows people being united and also shows togetherness. Coca-cola have also featured many of the top celebrities in the world which shows their success in their industry.
Classic
McDonald's
McDonald's is one if not the most famous fast food restaurant in the world.
The lines of appeal I would give to this company would also have to be happy families because they have families sharing or bringing home McDonald's take away to share with their families. McDonald's is a worldwide company that is many different countries all around the world which makes it even more successful because it gains revenue from places all around the world.
United
Mercedes-Benz
Mercedes-Benz is one of the worlds biggest car companies. They are very successful in design and appeal.
The line of appeal i would associate with Mercedes-Benz would have to be rich and luxurious lifestyles because when driving a Mercedes you usually come across as wealthy because their products are usually very expensive and appeal to wealthy people.
Audi is a luxury car brand. There are many words that Audi would want to be associated with i.e. luxury this is because they want to be presented as a top class luxurious brand that produces top class vehicles.
This one of my top five brands because it is presented in society as a wealthy and admirable brand to people. This brand of car is a well known one and is definitely one of the top 5 cars in the world which makes them more popular and liked by people.
Apple
Apple is a well known technology brand that produces many things from phones to computers to tablets. Apple is probably one if not the most known technology brand in the world. Apple is known for its reliability and advanced ideas. Apple want to be seen or presented as the number one technology brand above Samsung and other competitors. They also want to be seen as a luxury brand similarly to Audi because Apple is an expensive brand so its luxury will cover up the price for people to actually buy products from this famous brand.
I chose this brand as one of my top 5 brands because I believe that it deserves to have this place for its previous accomplishments and as we know apple is the number one brand for phones selling the 'Iphone' worldwide.
Mercedes-Benz
Mercedes is an iconic car brand that sells worldwide for its initiative ideas and products. Mercedes is a classic car brand that is known for luxury appearance and innovation. Mercedes as well as Audi is also in the top five car brands in the world whether it's supporting fashion or luxury it never seems to disappoint, because of this it attracted many customers because of its reliability. Mercedes wants to be known for its fashion so people or potential customers are willing to play bundles of money to look fashionable and appealing to others.
Kripsy Kreme
Krispy Kreme is a doughnut brand that is well known. This is surprising because doughnut brands are not very well known but Krispy Kreme have made and created a big brand name for themselves that is well known in many different countries. Kripsy Kreme would want to associate their brand with delicious and sweet because of this they have attracted many customers willing to pay more than normal for doughnuts because of their brand which gives them a major boost. I chose this as one of my top five brands because it done well in creating a well known big doughnut brand for themselves which is known for its sweet products.
The O2
The O2 is the worlds most popular music and entertainment venue.The 02 arena features many great artists that's why they're so successful. This brand is well known all around the world and is recognized worldwide. The fact that this arena features many great artists and celebrities makes them a better and more successful brand because more fans or customers are wiling to pay high prices to watch shows in this memorising arena.
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