Ill Manors trailer analysis

Ill Manors

1. What are the typical codes and conventions of film trailers - what information is usually provided?

The title is one key convention that is shown always and is clear so is put at the end or beginning of the trailer so the audience clearly identify it. 
There is quotes at the very beginning of the trailer which is done to introduce the trailer and give people an insight on what it is about. The Ill Manors trailer says "we are all products of our environment"..."some environments are just harder to survive in" this is a convention/code that introduces the film because the audience instantaneously think about struggle and pain. Another key convention at the end of this trailer is the release date of the movie "June 6" this is vital because the audience who are interested want to know when the film is available in theatres and cinemas. Also one key convention which is a major advantage for them to have is the reviews/quotes from people or magazines. For example, "A film from our times" by Simon Baird this an advantage because it encourages people to watch it because of all the good comments and reviews it receives from people.

2. How are trailers distributed?

Trailers can be distributed in many different ways. One way of trailer distribution is through advertising on TV this is a key way to attracting the right audience because it would be advertised on the right channels i.e. Ill Manors on Channel 4. Another way of trailer distribution is in cinemas before a movie is projected many adverts are shown including trailers from different movies. YouTube is a key way to distribute trailers because it is used by billions of people all around the world so will be a good way to advertise trailers such as Ill Manors.

3. How does the Ill Manors trailer use trailer conventions?

One key convention in a trailer is the music in the trailer this has to be a vital part because it should always match the trailer and make the audience feel some emotions through it whether it be sympathy or excitement. Also another convention is the title Ill Manors that is shown and is a must in a trailer because the audience are then able to see what it is called and have it mind to watch it when it is out.

4. Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

The core target audience is 15-25 for Ill Manors but there will still be people who watch it above or below this age range but 15-25 is the core audience that Ben Drew was aiming to reach. This clear because of all the content that was shown throughout the trailer and that is in the movie. There is weaponry, violence and drugs that are included throughout the whole movie. This instantly sets a minimum age of 15 years so that there is no debating whether or not this movie is appropriate. Although there is a high chance of the age range being broken it still needs to be set appropriately by the director of the movie. It has been set to an audience aged around mid twenty because the content in the movie will relate to an unsophisticated age group.

The narrative is very clear from the very beginning of the trailer because of the quote that informs the audience about today's society and how different environments show different struggles. Also the narrator of the trailer and film who is Ben Drew himself, the director of the movie speaks to the audience and tells them a story of today's youth and all the problems they face living in a troubled society. The trailer shows a very gritty view in a way which it tells a story because of its physicality and roughness.

The main stars and characters of the movie are shown on numerous of occasions due to the way the trailer is edited. The trailer allows many different shots and scenes from the movie to be all placed in one clip. The main stars of the film are shown in the clip but it also gives them all an equal part because it doesn't allow the audience to identify which one or two characters are shown the most throughout the movie. This creates suspense because the trailer is very action packed and filled with many different scenes from the movie.


5. How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

The genre of the movie is very clear and obvious from the trailer because of the props shown in the movie and throughout the trailer like guns, drugs and violence. Just from the props it is clear that this an crime drama. The language used in the trailer and the colloquial language tells the audience instantly that this is an urban British movie. 

Also the setting of the movie is in the hood of East London shows it to be an estate. Almost all the locations in the trailer that are shown are all gritty and not glamorous which tells us instantly what the genre is because of the location which is a big part in identifying the type of genre it is. The lighting throughout the whole trailer isn't too bright and is very dull which tells the audience what the genre is about.

The camera shots seem to tell a story and tells the audience about the genre because they always seem to be close ups or medium close ups to show emotion and facial expressions which are very vital in a movie such as Ill Manors because it shows a lot of emotion in the struggle and pain that the youth go through on a daily basis which needs to be shown to let the audience know the characters' emotions and gives them an emotion to feel toward the characters and the movie.