MEST2 Print brief-
"Write a detailed analysis of this Doctor Who magazine front cover using the 12 key conventions from the notes. For each one, explain the purpose of the convention and the effect or impact it has on the audience."
1.) Title of publication-
The purpose of this is to inform the audience of the title.The title is usually placed on the top third in this case 'Doctor Who' is placed in the middle at the top. The title is slightly covered by the main characters head which looks professional but also isn't covered too much so the audience can figure out what it says. Also if the audience can figure it out it give them a sense of achievement and satisfaction. The design of the title attracts the audience because of it's professionalism and also shows the tile on the top third clearly to show the audience what it is and shows people the title because of its popularity and well established show which is recognised.
2.) Slogan-
A slogans purpose is to catch the audience and is usually short and snappy so it's likely to stick in the audiences' head. In the Doctor Who print the slogan is 'The Day Of The Doctor' this slogan is placed under the title clearly because it is catchy and short. The impact it has on the audience is major because it catches them and stays in their head because of the use of the alliteration makes it snappy which excites the audience that read this.
3.) Central Image-
The central image is the core of all print magazines because it is the image that attracts their audiences. The Doctor Who print shows the main character and with two other characters beside him all making eye contact with the audience in a mysterious way. The characters' features are all clearly shown on the central image showing their eyes and mouths to show their emotion to the audience.
4.) 'Flash'-
There is a series of different Flash's put around the print to advertise different things these are the main articles or pages in the magazine which attract the audience because their core audience will know and will be following up the programme so may find things that will attract them and make them want to read about the main flash's that are placed all around the print magazine.
5.) Free Offer-
On the top right corner of the Doctor Who print shows free items with the magazine. It clearly says 'INSIDE!' in bold to attract the the audience because free items always excite people. Also it says inside instead of Free because it lets the potential customers know it is inside the magazine and if they want this they have to buy the magazine to gain what is 'inside'.
6.) Colour Scheme-
The colour scheme is essential and really differentiates a professional print to an amateur print magazine. If the colours make the magazine cover seem too busy with too much colour this will disengage the audience because there is no professionalism within it. In the case the Doctor Who magazine sticks to a maximum of three different colours which are black white and grey. The advantage which makes this look more professional is that it all the colours that are included are similar dull colours which go together very well.
7.) Name Checks-
These are the names of the main stars written on the magazine cover this attracts the Doctor Who fans because they will know the characters' names because of their loyalty as fans. In this case 'Matt Smith' and 'David Tennant' who are famous stars this will attract more customers because it makes them want to read what they have to say which will force them to invest money in the magazine.
8.) Language-
This is all the words around the cover which should be short and snappy to engage the audience without dragging on. For example, in the Doctor Who magazine print you can see language devices I.e. alliteration 'Day Of The Doctor' this is snappy and short and doesn't involve any unnecessary words which would waste space but also disinterest customers. 'Anniversary Art' is another use of alliteration that attracts peoples eyes because of the clever word play which will make customers want to see this 'Art'.
9.) Competitions-
These are placed around the print to grab customers because customers are always into winning things and are competitive in beating people to it. The Doctor Who print shows prizes to be won at the bottom of the cover this helps interact with the audience because it connects with them directly which will make them feel more satisfied with the interaction and attention they're shown by the people who are involved with Doctor Who. Also if they win they will feel more satisfied with this and will feel as if they are experts or more intelligent which will make them loyal customers and will make them buy their magazines on a regular basis or as part of their routine weekly or monthly depending on how often the magazine is out.
10.) Direct Address & Asking Questions-
The way Doctor Who interact with their audience is by informing them about their 50th anniversary they tell them that they are celebrating this and by informing at the top clearly this will make the audience feel as if they are celebrating this together and will make them feel special because they feel as if this was directed at them and for them which will give them satisfactory and persuade them to buy the magazine for them to be involved with this anniversary.
11.) Bar code, Date & Price-
This always placed in the corner of the magazine. The price is usually placed at the bottom corner at the back of the magazine in small this takes the attention away from the price so the customer is able to look at the magazine well before they put it down so they are able to convince them. However, when the price is on offer or is cheaper than usual they will put it in big and bold to show it is cheap which will attract customers because they seem to love offers and deals associated with the magazine. The bar code is always placed on the bottom because it is only used to scan in retailers so it can be bought and shouldn't really effect the customer but should always be small so it doesn't take up much space from the front cover which will waste space.
12.) The 'Real' Target Audience-
The Doctor Who magazine is generally aimed at the Doctor Who fans and people who follow the programme regularly because they will be the people who are willing to spend and invest money into their products. This won't cause conflict because Doctor Who is a programme that attracts many different ages so won't cause heat and debates with the content that is shown.
3.) Central Image-
The central image is the core of all print magazines because it is the image that attracts their audiences. The Doctor Who print shows the main character and with two other characters beside him all making eye contact with the audience in a mysterious way. The characters' features are all clearly shown on the central image showing their eyes and mouths to show their emotion to the audience.
4.) 'Flash'-
There is a series of different Flash's put around the print to advertise different things these are the main articles or pages in the magazine which attract the audience because their core audience will know and will be following up the programme so may find things that will attract them and make them want to read about the main flash's that are placed all around the print magazine.
5.) Free Offer-
On the top right corner of the Doctor Who print shows free items with the magazine. It clearly says 'INSIDE!' in bold to attract the the audience because free items always excite people. Also it says inside instead of Free because it lets the potential customers know it is inside the magazine and if they want this they have to buy the magazine to gain what is 'inside'.
6.) Colour Scheme-
The colour scheme is essential and really differentiates a professional print to an amateur print magazine. If the colours make the magazine cover seem too busy with too much colour this will disengage the audience because there is no professionalism within it. In the case the Doctor Who magazine sticks to a maximum of three different colours which are black white and grey. The advantage which makes this look more professional is that it all the colours that are included are similar dull colours which go together very well.
7.) Name Checks-
These are the names of the main stars written on the magazine cover this attracts the Doctor Who fans because they will know the characters' names because of their loyalty as fans. In this case 'Matt Smith' and 'David Tennant' who are famous stars this will attract more customers because it makes them want to read what they have to say which will force them to invest money in the magazine.
8.) Language-
This is all the words around the cover which should be short and snappy to engage the audience without dragging on. For example, in the Doctor Who magazine print you can see language devices I.e. alliteration 'Day Of The Doctor' this is snappy and short and doesn't involve any unnecessary words which would waste space but also disinterest customers. 'Anniversary Art' is another use of alliteration that attracts peoples eyes because of the clever word play which will make customers want to see this 'Art'.
9.) Competitions-
These are placed around the print to grab customers because customers are always into winning things and are competitive in beating people to it. The Doctor Who print shows prizes to be won at the bottom of the cover this helps interact with the audience because it connects with them directly which will make them feel more satisfied with the interaction and attention they're shown by the people who are involved with Doctor Who. Also if they win they will feel more satisfied with this and will feel as if they are experts or more intelligent which will make them loyal customers and will make them buy their magazines on a regular basis or as part of their routine weekly or monthly depending on how often the magazine is out.
10.) Direct Address & Asking Questions-
The way Doctor Who interact with their audience is by informing them about their 50th anniversary they tell them that they are celebrating this and by informing at the top clearly this will make the audience feel as if they are celebrating this together and will make them feel special because they feel as if this was directed at them and for them which will give them satisfactory and persuade them to buy the magazine for them to be involved with this anniversary.
11.) Bar code, Date & Price-
This always placed in the corner of the magazine. The price is usually placed at the bottom corner at the back of the magazine in small this takes the attention away from the price so the customer is able to look at the magazine well before they put it down so they are able to convince them. However, when the price is on offer or is cheaper than usual they will put it in big and bold to show it is cheap which will attract customers because they seem to love offers and deals associated with the magazine. The bar code is always placed on the bottom because it is only used to scan in retailers so it can be bought and shouldn't really effect the customer but should always be small so it doesn't take up much space from the front cover which will waste space.
12.) The 'Real' Target Audience-
The Doctor Who magazine is generally aimed at the Doctor Who fans and people who follow the programme regularly because they will be the people who are willing to spend and invest money into their products. This won't cause conflict because Doctor Who is a programme that attracts many different ages so won't cause heat and debates with the content that is shown.
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