Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.
 
The Ill Manors tag London campaign is a digital marketing system for the album release. Ill Manors used their social networking sites to promote this. The hash-tag was a part of the scheme to promote the movie. It was very interesting because it was a different way to get the album spoken about everywhere and spread around. This was done to give fans a part in exclusive parts which is an intelligent way to promote the movie because it makes the audience feel as if they are getting special treatment which will help promote it because they feel satisfied by this.
 

How does the Ill Manors Tag London campaign help to promote the film?

 

The marketing campaign helped promote the film because it constantly showed the Ill Manors title this will attract people because of its popularity which will make them think that it is worth watching and that was a good technique to promote the film, this was through twitter and other social networking sites on the internet.

 

What links are there between the Tag London campaign and other texts you have studied as part of  the Ill Manors case study?

The article from the NME magazine of Ill Manors. Plan B discusses his opinions on the British government and puts across his view in their intention and criticises them to an extent. This is about the youth having their say and having the right speak out against anything, Plan B speaks for the youth and is their voice in this case proving that the youth are more than what they are shown to be in the media.

 

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

 

This relate to the strugglers and it links to the TEDx lecture as its all on the fact that the government have run this scheme to keep the youth away from their goals by closing centres which will allow youth to do productive things instead of being on the streets.

  

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

 

this tweet relates to the aspirers as they are young and defending their rights and links to Plan B's interview on the Jonathon ross show when he stands against the government stating that they are corrupt.

 

  

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS

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This tweet relates again Jonathan ross show as he talks about how London as a city is very corrupt and needs change and the government are very static in this situation because they don't do much to show change and interest in this issue that is causing damage to London and England as a united country.

 

 

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

 

  

This tweet may also relate audience psychographic may be strugglers this is because it is a chance to discriminate the poor and ignore them while the rich are involved in the Olympics whether physically or just watching it.