Learner Response- Mock

Q1- Institution





The BBC aim to create a positive brand image. They do this by creating interest in the programme this is to ensure that their brand image is always high and positive. Brand image is a very important aspect of a brand because their reputation as BBC should remain high because they are already a very popular, well established TV broadcaster.







Also one of the BBC's main intentions is to fulfil their normal purpose to inform, educate and entertain their audience. They do all three throughout the broadcasting of Frozen. They inform the audience by giving their audience facts and statistics about Antarctica so they definitely inform and educate their audience by giving them information to absorb. They also entertain by their need to humour their audience by creating jokes to make sure their audience are satisfied by the entertainment of the programme as well  as the informing and educating side of it. Their intentions to do this is vital because the BBC's whole purpose is to inform, educate and entertain their audience and this programme does this so seems to fit into the channel well.






The show frozen features amazing quality camera work and production of the programme is at a very high level  so by BBC broadcasting this on their channel it is a way of promotion. This promotes their channel and the high quality viewing allows the channel to look prestige. So one of the BBC's intentions is to promote their channel to expertise viewing.






Q4- Inform, Educate and Entertain





Frozen the programme seems to entertain its audience and fulfil its purpose. The programme definitely entertains its audience and it does this by humouring their audience. One part is when the narrator says 'spectacular belly flop' this bit of humour from the programme allows the audience to enjoy it and be entertained by it.




It informs their audience by creating interesting facts about the Antarctica that some people may not have knew about which also links to it educating its audience by providing facts and statistics about the penguins and the Antarctica this helps inform and educate the audience with interesting things they may have not knew