50 Cent Reebook

50 Cent Advert-

This advert from Reebok staring 50 cent on the front cover of this commercial definitely raises many comments and questions. The fact that there are finger prints on the background of this advert may suggest that 50 Cent is who he is and can't change his identity because a finger print is a feature of your body that you can't erase or change. This also raises stereotypical questions that Reebok may suggesting the stereotype of black people being criminals the fingerprints may suggest prison or a crime of some sort so this advert may actually be promoting bad behaviour.

50 Cent's face instantly shows seriousness and may be suggesting and reinforcing the seriousness of this topic. The quote beside this image also compliments the image because it matches the seriousness of this issue and promotes motivation by Reebok. The use of the celebrity endorsement in this advert immediately attracts 50 Cent fans because some may think if they dress like him they may be like him or have his mentality. The image of 50 Cent on the left of this advert is blacked out and only shows 50 Cent's face this concentrates on his facial expressions and doesn't let his surroundings distract you and has all eyes on this celebrity as soon as you lay eyes on this commercial which highlights the celebrity endorsement by Reebok.

The way the image is structure is very intelligent because you have the celebrity endorsement which in this case is 50 Cent looking straight at the camera which makes it look as if he's looking at the audience. This is effective because it makes you feel as if he's looking at you personally this is called 'Direct Address' this is a good technique because it makes the audience feel special because it is directed straight at them.

Overall, this advert raises comments but on the other hand is also a very effective advert that probably delivers this company many customers. However, this commercial may also raise stereotype comments of black people being criminals and creating crimes and being up to mischievous behaviour.