Own Advert Analysis

Nike-

This advert instantly caught my eye because of the big bold stereotypical quote on the image that says "One more thing for men to rule" This immediately tells the audience that men are better than women and more physically able than women. This would definitely attract feminist and would get them going because this stereotypical statement could be seen as sexist.
The zoomed image of the man in the advert without any surroundings or anything to look at other than him makes the audience concentrate more on him. This suggests to the audience that sport and physical events are very male dominated.
The lighting in the background of the luminous neon colours just makes the image of the man stand out more because it highlights around his body which instantly adds effect. This puts across the idea of superiority. This makes men feel powerful and decreases the females power enormously.